Powerade Press Kit

Already a huge US brand, Cola Cola's launch of its sport drink Powerade into the European market was supported by a one-stop-shop press kit that contained everything the trade press needed to create stories about the new energy drink.

A concept video, a downloadable image bank, multi language interview comments and vox pops, press releases, plus an interactive game competition to add further incentive for journalists to get involved were all produced within 3 weeks.