Video
Where is your video going to be seen?
| Platforms |
Online |
- DVD & video players
- Computer drives - DVD / CD /Pen
- Mobile phones /PDFs
- Ipods / Mp3 players
- Conference / exhibition screens
- Domestic TV & multimedia servers
|
- Web TV channels
- Integrated into websites - WMV, QT, Real, Flash movies - streamed and progressive downloads
- YouTube
- Google TV
- Virals
|
Channel 2020 cover all types of video applications:
| Business Communications |
TV & Web TV |
Public Awareness & Consumer Focused |
- Corporate presentations
- Product or service promos
- Pitch video- to support tenders, winning contracts
- Concept illustration
- Briefing a sales force
- Video emails
- Video newsletters
- Looped kiosk DVDs
- Sales manuals
- Conference openers and links
- Trade/ exhibition videos
- AGM Reviews
- Company TV presentations
|
- TV programmes
- TV & web commercials
- Direct response TV
- Infomercials
- Teleshopping
- Programme bumpers
- Programme title sequences
- Live events- webcasts
|
- Campaigns
- Awareness raising
- Public services
- City or regional promotions
- Travel or hotel promos
- Holiday features
- POS
- Visitor attractions
- Sports features
- Videos for retail (entertainment/ special interest)
- Visualisations of new developments
|
| Training/ education/ personnel |
PR |
Other |
- Staff motivation
- Process training
- Health and safety
- Induction
- Recruitment
- Training and education aids
- Study aids
- Local government training
- Good practice case studies
- Technology breakthroughs
- Technical animations
|
- Brand building
- Product launch
- Product mood/ concept
- B-roll
- VNRs
- Microsite video press releases
- Virals
|
- Time-lapsed videos - witness what’s involved in a prolonged or complex process
- Foreign language dubs
- Video blogs/ diaries
- Video magazines
- Video catalogues
- Milti-camera live screen links
- Live debates
- Media training
- Music promos
|
Next: What makes for a good video?
