Video
What makes for a good video?
- Understanding exactly what the target audience wants to know
- The ability to inspire emotion
- An easily remembered video structure
- Where trust with the audience is built
- Clear, uncluttered and precise messages
- A voice-over that is appropriate for the audience
- Keeping the pace of the video ever changing - where pacing should match the mood
- Variations of moods
- A digestible length
- A good music soundtrack
- Effective use of sound effects
- Where the action looks believable and not contrived
- Providing plenty of hooks to keep the audience engaged
- Where audiences are focused on the subject matter - not technical wizardry or gimmicks
- Good production values
- Fresh & sophisticated styling
- Compelling composition and angles
- High quality supportive graphics and captions to reinforce communication
