TV Advertising
It’s not what you say, it’s the way that you say it
What’s often more important is not what you say in an ad, but what you show. A great selling proposition may be ruined by an inappropriate treatment, confusing images or the wrong profile of actor or participants.
The style of the ad, the people in it, the voice-over and the music can all make or brake the message.
Whether it’s through humour, quirkiness, sophistication, authority, friendliness or cool reassurance, you are setting out a personality for the brand or product. So will target consumers embrace this personality, or mistrust it?
It’s important too to keep a consistency between what your ad is communicating with all the other forms of marketing you are using. This relates to the message, the brand / product personality and the graphic styling.
What style of presentation works best?
Channel 2020 can help you decide the best way to make an impact within almost any budget.
- Should there be a presenter, actors. models or perhaps cartoon characters?
- Should it be shot in a studio or on location?
- Should it be just graphics-based, with animated still images and captions?
Want to find out more?
Call Anna Creasey on 07970 841104 or email anna.creasey@channel2020.co.uk
You can view just a few examples of our work on our showreel