Click On Golf Web TV Service
Channel 2020 launches Europe's first golf web TV service
Click On Golf is in its pilot stage ready for launch after Easter. Five integrated channels of golf related TV will open up an Aladdin’s Cave for the avid golfer in the UK and overseas.
Run by Channel 2020’s dedicated golf media agency 2020 Golf, Click On Golf will be a valuable vehicle for the golf industry to talk to golfers far and wide.
The five 24/7 channels look set to be:
- Inside Golf (a look at the Tour news/ behind the scenes with top players)
- Destination Golf (a look at the best places in the UK and around the world to play golf and take golfing holidays)
- Get Ready for Golf (how to improve your game)
- Golf Innovations (understanding the new products and technology)
- The Golfer (magazine show in collaboration with one of the UK’s top golf publications)
Modular content will be updated daily. There’s no need to wait for the scheduled time to see the content you’re interested in, with Click On Golf the viewer is in full control. Just click on whatever content you want to see, and its there in an instant.
The TV site also provides a gateway into Golf-Town. Here you can buy products from the top retailers, book golf holidays and find any golf related service you are looking for.
Click on Golf provides exciting opportunities for advertising, sponsorship and retailer income. Traditional TV and press advertising does not give advertisers accurate details of how many people view their brand, product or service. With click on Golf, advertisers will know exactly how many people clicked onto their advertising space.
This kind of niche TV sets out the way people will eventually watch most of their TV content. It also provides a more realistic financial model for funding TV in a world that sees old style spot advertising losing its effectiveness and value.