Videos – Superlatives Are Dead

Do your company videos try to incessantly sell, or is the priority to engage with your audience first?

As someone who remembers the “deadly” corporate video of the 80s, it is so refreshing to see more and more companies today being prepared to present a sense of integrity rather than trite superlatives. Who can be bothered to watch a video if you can’t believe what you are seeing?

“Companies today know that ramming the benefits of a new service or product down the throats of an audience on video is just absurd. Today’s business video audiences want to be treated with a bit more respect. It’s best to let the audience decide what’s good or bad,” CEO of Channel 2020 Rob Potter believes.

They do that mainly by making a judgement on what they see and not by what they hear- seeing is believing!

Copywriters, take note!