The Power Of Video Marketing

Despite the prospect of a double-dip recession, advertisers continue to pump money into digital media – especially on the web – which is a positive sign for production companies like Channel 2020.

There is still a growing demand from business’ for promotional videos, television adverts, and web-based videos. The power of video helps create awareness that cannot be achieved in a single image or web banner. It allows the general public to see the products, services, and goods that business’ have to offer in a rich, multifaceted way.

According to a recent study by Google and AOL, “75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year. 78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television.”

The online community is rising fast, meaning more video ads will go to the web than television. The power of video can never be underestimated. Viewers prefer to watch videos than read static text. In the modern world, viewers don’t have time to read through articles. Videos can be short and concise, while packing in lots of information.

As experts in new media, Channel 2020 is perfectly placed to help business market their products through video. Some of our leading clients, such as DHL, Capita, and Logica have all utilised video as a major communication tool with incredible success. We look forward to helping more business showcase their products and services through high-quality video.