Making Your Mark

Everyone knows brand is king to the consumer. But when a business is trying to promote its services to other businesses, ensuring your brand hits the mark is just as valuable.

Whether you are a SME or a division of a worldwide company, ensuring your identity is strong & clear could be the decider on whether your target reads on or believes your offer to be irrelevant to them.

Having a unique identity can be even more challenging when you’re part of a much larger concern. You need to retain their brand loyalty & credentials whilst at the same time helping the audience understand your service differentiator.

This was our challenge for Envirosolutions – a DHL company but with a new offering of key environmental support services. We were asked to create a communications template that enabled them to stay within the DHL family but at the same time send the message to their audience that this was a wholly new sustainable service.

The result was a new sub brand and cross platform templates for print, exhibition boards, web, video, PowerPoint, email newsletters and more. Providing a unique look & feel but still firmly within the global DHL family.