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TwitterTV Advertising- The Essential Hooks
The world of TV advertising is quickly changing. It is no longer solely the domain of the huge brands anymore. Now that digital and satellite channels’ airtime is far more affordable, it is possible for smaller brands and products to have a presence on TV. The effectiveness of traditional press advertising is diminishing as the Internet continues to grow.
You don’t need megabucks to create a successful TV advertising campaign, but there are a few considerations which will help increase the effectiveness of your ad.
What do you want to achieve with TV advertising?
Who is the advert aimed at?
What are the key selling points?
- The fewer the key messages (or unique selling points) the better
- With small brands there is often a temptation to try and say everything as this may be the only TV advert produced — TV adverts are crammed full of information and this will just confuse the viewer
- It is important to keep the consumer in mind. How are you going to convince them to buy your product? What are they realistically going to remember from the ad? If they were only going to remember one thing, what would you want that to be?
Direct Response Television Advertising
Direct response television advertising is having a major impact on the marketing strategies of major companies across the world. DRTV ads have the ability to build brands, create revenue and communicate to consumers in ways other forms of advertising cannot do. DRTV ads are the fastest way to create a conversation with a consumer who wishes to know more about a product. Whereas in other forms of advertising the consumer might be blindsided by the features of the product, DRTV allows a personal relationship between seller and buyer that quell many of the buyer’s doubts.
DRTV is a cost-effective way of putting a top salesperson in front of 100,000 people rather than just one. Whether a celebrity or industry leader is endorsing the product, a huge pool of consumers is exposed to the same advert. Many top companies in the world believe DRTV is the easiest way of communicating what is unique about their product. Magazines and billboards don’t give this one-on-one approach that a DRTV ad can offer. With additional benefits to a DRTV ad such as testimonials and endorsements, it builds an emotional connection between marketer and buyer.
Marketers from web companies to entrepreneurs are taking advantage of the enormous ROI’s that DRTV can offer. Instead of spending massive amounts of money on print and other forms of media without the assurance of maximum exposure, the world’s leading companies have quickly come to realise that DRTV is now the most cost-effective way of communicating a product. Even if a consumer doesn’t purchase the product on the DRTV ad, they are statistically far more likely to purchase it in retail because of the connection they make with the TV ad.
At the end of the day, DRTV is a bit of a no-brainer.
